Baramulla, Feb 20: In a bid to provide artisans a suitable marketing platform to sell their products directly to the buyers and attract tourists to get a glimpse of the rich art and craft of Kashmir, Development Commissioner Handlooms Govt of India in collaboration with Directorate of Handicrafts and Handlooms Kashmir have set a five days “craft mela” at Gulmarg here showcasing the exquisite art and craft of Kashmir.

The Director Handicrafts & Handlooms Kashmir Mahmood Ahmad Shah inaugurated the exhibition in presence of the officers of the Tourism Department, Gulmarg Development authority and J&K cable Car project.

Pertinently, the 5-day exhibition will showcase the finest crafts from Kashmir including Pashmina, Kani and other crafts.

After inaugurating the mela, the Director H&H Kashmir expressed that the Exhibition will give artisans a suitable marketing platform to sell their beautiful products directly to the buyers and further will give the tourists visiting Gulmarg an opportunity to get a glimpse of the rich art and craft of Kashmir.

The Director further expressed that this exhibition will appeal to the connoisseur and the consumer alike as our skilled artisans have been giving creative expression to their rich folklore through this medium from centuries.

The special attraction of the ongoing exhibition that is attracting the visitors is the live demonstration of the various crafts including spinning and Kani, he further added.

Asserting that the inventory of the artisans has piled up due to COVID pandemic, the director remarked that such platforms will be provided further to the artisans both within and outside the UT so as to sell their products.

It is worth to mention here that this is the Gulmarg Exhibition is the first physical exhibition of the year 2022 that has been organized by the Department of H&H Kashmir within the UT this year.

Meanwhile, the Department is also participating in a big way in the forth coming Suraj Kund Crafts Mela slated to be held at Haryana in the month of March 2022.

(Greater Now News)